Leads cool down fast
Someone who filled your form a few minutes ago remembers you. By the next day, many don’t pick up.
Service businesses, B2B & D2C
Every new lead gets a call while they still remember you
Leads from your ads, website forms, Gmail enquiries and LinkedIn Lead Gen Forms get an AI call within about a minute. The agent asks your qualifying questions, scores the lead and pushes everything to your CRM, so your team only calls the ones worth calling.
Ads, forms, Gmail and LinkedInZoho, LeadSquared or your own APIFree to build and test
The problem
Where paid leads go to waste
You already paid for the lead. What happens in the next hour decides whether that spend turns into a conversation.
Some leads are never called
When the team is busy, a share of paid leads simply isn’t called at all.
Several sources, no single list
Ad forms, the website, email enquiries and LinkedIn each land somewhere different.
Uneven qualification
Different callers ask different questions, so the CRM fills up with half-filled records.
Example, not a benchmark
A B2B company gets 40 LinkedIn leads and 60 website leads a week. Every one is called the same day with the same five questions, and sales sees a score and summary in the CRM before picking up the phone.
How it works
Live in 5 steps
Connect your lead sources
Website forms and ad leads by webhook, Gmail enquiries sorted by AI, LinkedIn Lead Gen Forms, or new leads in Zoho CRM and LeadSquared.
Instant AI call
Within about a minute (inside your calling hours) the agent calls, mentions what they asked about and asks your questions one at a time.
Score and route
Answers become a hot, warm or cold score. Hot leads can be transferred live to sales; the rest get a WhatsApp with the next step.
Write back to your CRM
Answers, score, summary, recording and transcript go to Zoho, LeadSquared, Google Sheets or your own API.
Follow up automatically
No answer: one retry after 2 hours, then a WhatsApp. Gmail leads can also get a short email reply.
Sample conversation
Hear how the agent talks
Lead call · fictional installer “BrightPath Solar”. Illustrative transcript; your agent uses your business name, script and data.
Instagram ad form: rooftop solar · Noida · submitted 1 minute ago
- AI agent
Hello Neha ji, main Sneha, BrightPath Solar se. Aapne abhi rooftop solar ke liye form bhara tha. Do minute baat ho sakti hai?
- Customer
Haan, bataiye. Ghar ke liye chahiye, Noida mein.
- AI agent
Zaroor. Aapka monthly bijli ka bill lagbhag kitna aata hai?
- Customer
Garmi mein 6–7 hazaar.
- AI agent
Aur ghar independent hai ya society mein? Installation kab tak sochi hai?
- Customer
Independent house hai. Agle mahine tak karwana hai.
- AI agent
Great. Hamare engineer kal aapko call karke site survey fix karenge. Details WhatsApp pe bhej rahi hoon.
- System
Score: HOT · Zoho CRM lead updated · sales alerted
Qualified, scored and in the CRM within minutes of the form
The journey
What happens, step by step
Every box is a step you can edit in the journey builder.
Integrations
Works with the tools you already use
- Gmail
- Zoho
- LeadSquared
- WhatsApp Business Platform
- Exotel
- Your own API
Anything else connects through your own API or a webhook.
What’s included
Built for this job
Your questions, your scoring
Choose the questions, their order and what makes a lead hot, warm or cold.
Gmail enquiries sorted by AI
New emails are sorted into leads, complaints, orders and more; lead emails start a call with the phone number found in the email.
LinkedIn Lead Gen Forms
Sign in with LinkedIn and pick the ad account; new form leads start the journey.
Instagram comment-to-DM
Someone comments PRICE on your reel and gets a DM with the price list, then a chat with your agent.
Missed-call campaigns
A “give a missed call” number on your ads gets every caller a WhatsApp and an AI call back.
Live transfer to sales
Hot leads can be connected to a sales person while still on the call.
CRM write-back
Every answer lands in the right field in Zoho, LeadSquared, Google Sheets or your own system.
Recording and summary
Sales reads a one-line summary and can listen to the call before following up.
Pricing
Pay for what you use, from a prepaid wallet
You pay per connected lead call and per WhatsApp follow-up, from the same wallet.
- Free to buildAgents, journeys and every Test lab rehearsal cost ₹0. You pay only once real customers are talking to your agent.
- Prepaid ₹ walletRecharge online and usage draws the wallet down. Every recharge comes with a GST invoice.
- Pay per useAI calls are billed per call, for the minutes actually connected. WhatsApp messages are charged by Meta’s message category.
- Plans are optionalFor steady volume, a monthly plan can include call minutes and AI messages. Rates are shown on your Billing page before you go live.
Which lead sources can I connect?
Website forms and ad leads by webhook, Gmail (lead emails, including portal enquiries), LinkedIn Lead Gen Forms, Instagram comments and DMs, missed calls on an Exotel number, and new leads in Zoho CRM or LeadSquared.
Do you connect to Facebook and Google lead ads directly?
Ad leads reach waca.ai through a webhook: from your ad platform’s integration, a tool like Zapier or Make, or your developer. LinkedIn and Gmail connect with a simple sign-in.
Can I use my own questions?
Yes. Edit the questions, their order and the scoring rules. The agent asks one question at a time and keeps the call short.
What does my sales team see?
The lead in your CRM with every answer, the score, a one-line summary and links to the recording and transcript. Hot leads can ring a sales person live.
Is it OK to call people who filled a form?
People who submit a form asking to be contacted have asked to hear from you, but keep your form’s consent text clear. waca.ai records consent and opt-outs per contact and only calls in your calling hours.
Which languages does the agent speak?
Hindi, English and Hinglish. The greeting and questions can be written in either.
More ways to use waca.ai
Your process is a little different?
Describe what you want to automate and how you handle it today. A person on our team replies on WhatsApp within one working day.
Contact us now
Tell us a little about your business. A person on our team reads every enquiry and replies on WhatsApp within one working day.
What happens next
- A person reads itNot an auto-responder. Someone on our team reviews your note.
- We WhatsApp you within 1 working dayWith a suggested first journey for your channels, languages and tools.
- You rehearse it for freeTry it in the Test lab with your own scenarios before paying anything.
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